Aaron Rodgers had become a new partner for Amberjack and their “world most comfortable dress shoes”. After one successful campaign with Amberjack, they enlisted us to ideate and produce a hero campaign with Aaron Rodgers.
We knew we had Aaron for 10 hours, and within it we needed to produce our “hero” ad, a separate interview style ad for the realse of their “Eco-line”, and a photoshoot. We landed on a concept that showed Aaron lending a hand at the Amberjack office. Humor
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On a 2.5 week timeline, we came up with the creative, handle all pre-production, and flew out to NYC to shoot it. The spots ended up running on social platforms and gaining mass press from Mens Journal, Wall Street Journal, and AdAge.
