Aaron Rodgers had become a new partner for Amberjack and their “world's most comfortable dress shoes”. After one successful campaign with Amberjack, they enlisted us to ideate and produce a hero campaign with Aaron Rodgers.
We had 10 hours with Aaron to shoot our "hero" ad, a separate interview-style ad for the "Eco-line" release, and a photoshoot. We decided on a concept that humorously showed Aaron helping out at the Amberjack office, showcasing his involvement with the brand and highlighting the shoe's comfort.
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On a 2.5 week timeline, we came up with the creative, handle all pre-production, and flew out to NYC to shoot it. The spots ended up running on social platforms and gaining mass press from Men's Journal, Wall Street Journal, and AdAge.
