IQBAR is known for its low sugar, plant based protein bars that support both the brain and body . They also, however, sell brain boosting coffee and hydration mixes. We were asked to make a hero ad focused on each of the products, and additionally, a separate spot highlighting each of them individually. All in one cohesive creative world. What a doozy.
Not only does the product lineup IQBAR benefit your body, it also helps your brain. What other way to showcase the two-for-one benefits than a library-gym or a gym-library…gymbrasium? This simple yet very effective setting became the perfect way to showcase IQBAR’s full body benefits. A place you could break a sweat both physically and mentally.
In our studio, we designed and built a set that was equal part library, equal part gym. Packed with both workout equipment and books. And books used as exercise equipment. The idea taken to the extreme while staying within the tonal boundaries of IQBAR’s brand. The set build allowed us to both nail the creative vision for the brand, while being able to run through. handful of varying scripts in a single day.
