CPG is very competitive space. As a brand, SuckerPunch knows the way to stand out is to be unique. They were selling on retail shelves and online, and were looking to push visibility of their brand through CTV ads. They came to us with the challenge of selling their pickle pouches . Highlighting the taste and the convenience as an on-the-go snack. The brand kept giving us one main idea at every stage: make it weird
Early on, we knew that people LOVE pickles, and people tend to go to far length to eat pickles as snacks. We of course, needed to see how far we could push it to make some absurd spots. we found the tagline “there’s a better way to eat pickles on the go.” This informed the creative, as the jumping off point was to see people pulling a pickle in strange or inappropriate ways.
A two day shoot allowing us to really focus on making each of these as clear and funny as possible. A popular LA restaurant during pre business hours and then a black box theater both served as the perfect locations for us to tell the stories. The celebration reveals both needed to be unexpected for the audience which was a joy to work on with the actors.
