01 / Project

The
Challenge

CPG is very competitive space. As a brand, SuckerPunch knows the way to stand out is to be unique. They were selling on retail shelves and online, and were looking to push visibility of their brand through CTV ads. They came to us with the challenge of selling their pickle pouches. Highlighting the taste and the convenience as an on-the-go snack. The brand kept giving us one main idea at every stage: make it weird.

02 / Project

The
idea

Early on, we knew that people LOVE pickles, and people tend to go to far length to eat pickles as snacks. We of course, needed to see how far we could push it to make some absurd spots. we found the tagline “there’s a better way to eat pickles on the go.” This informed the creative, as the jumping off point was to see people pulling a pickle in strange or inappropriate ways.

03 / Project

The
execution

We found the perfect office location that would allow for all three unique spots to be filmed in a single day. We had about 16 gallons of fake pickle juice and a water pump rigged to a purse to make the gag work for the first spot. Oh and a ton of towels too.

04 / Project

Our latest project

Windmill

THIS AC SELLS ITSELF

SuckerPunch

PICKLES ON THE GO

IQBAR

GYM-LIBRARY