Windmill was looking to disrupt the out-dated AC industry with its new, modern, and efficient Window ACs. Coming off a successful campaign together in the prior season, Windmill again tasked us to drive awareness and sales for their updated 2023 “quiet tech” units as they pushed for scale to the brand.
From our prior ad campaign for Windmill, we all learned that consumers LOVED the modern aesthetics of their window units. We could speak about its high-tech features and quiet tech...but in the end, the main driver for these units was how beautiful they look in a living room. We wanted to put the aesthetics of the unit on full display. Ideally, if we could keep the AC in the shot for the ENTIRE ad, we knew it would perform well. We just needed a unique and clever idea that allowed the AC to be in the shot, but also with enough pizzazz going on in the scene around it to keep it interesting and entertaining.
We scripted and produced a set of spots for TV and social. Built a NYC styled apartment in our studio (here in LA…cause LA is better than NYC? Let’s debate it.) so we could get the flexibility of the angles and shots we wanted, while controlling all the elements of the AC and window. We mixed the deliverables styles with some spokesperson style spots with additional visual and text driven spots.
