01 / Project
The
Challenge
ABC Fine Wine and Spirits is very popular in Florida. With 127 stores, they sell a lot of products…like a lot of booze. For ABC, their goal is to always entertain and be on the forefront of shoppers minds when they are in consideration of shopping for any type of alcohol. We aimed for a campaign that would be fun to watch, memorable, and with a uniquely branded tagline that can be used for this campaign as well as future spots.