01 / Project
The
Challenge
MANSCAPED, the leader in keeping men’s downstairs groomed, ventured upward and released a new head shaver - the Dome Shaver Pro. MANSCAPED has a specific, unique tone and point of view, so we considered how best to get the word out about a new product from a familiar and recognizable brand. It would need to be a disruptive, attention popping idea executed at a high level.